Examples  

Some hurdles the Electric Car Market must overcome.
Unquestionably a subset and potentially already addressed, but of particular interest.
The purpose here is to stir some thoughts and possibly plant a small seed.

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Political - US

Gasoline Tax

30 billion dollars per year is, roughly, the amount the federal government receives each year in gasoline tax. Add in another 50 billion in state revenue and you have a rather large reason for many politicians to shun the electric car movement. When all-electric cars become more prevalent, the government does not have an easy replacement for the lost revenue. Should they decide to tax the electric grid providers, the consumer would find ways to charge their vehicles at home tax-free. If Remote Electricity Providers can produce an easy replacement for the lost taxes, the politicians may receive the concept with more enthusiasm.

Influence

As a gauge of the opposing forces, Oil & Gas contributed over 31 million USD to candidates and parties in 2008 (95 mil in lobbying). Electric Utilities contributed 19 million (114 mil in lobbying). Interesting is that 7 million of Oil & Gas went democratic while 9 million of Electric Utilities went democrat.

A consortium of utilities would have the resources to counter and possibly overcome the resistance REPs face from oil & gas.

 

Public

Electric Car Image

With the old lead-acid and nickel cadmium batteries, all-electric cars had to be small and light to obtain any reasonable range. The public has seen these vehicles and perceives the electric car as a glorified "golf cart". This image needs to be dispelled. Tesla has done this for those already interested in the electric, performance combination. Aggressively promoting a main stream, mid sized, all-electric coupe (like the Renault-Nissan) could make great strides in bridging the gap between all-electric car perceptions and what the average consumer desires.

Monetization

Plan Rates

In order to make the total end product as affordable as possible to the consumer and thereby build market share, the Remote Electricity Provider's plans need to be as lean as possible. The time for profit will be down the road as the economies of scale kick in..

 

Since there are two distinct usage methods, remote charging and remote replacement, there must be separation in the pricing to prevent a competitor dedicated to either segment from significantly under-cutting Remote Electricity Providers prices.

Remote Charging

Remote Electricity Providers have already overcome what could be one of the major obstacles here, state or federal overrides on local ordinances and regulations regarding the equipment and installation of charge spots.


Since local power prices can range from 7 to 20 per kWh in the continental US, pricing policies would also have to be regional.


With charge spots costing around $1000 per installation (assuming a three year ROI and one charge every-other day), the recuperation price would be about $2 a charge plus the electricity.

Remote Replacement

The challenge of remote replacement is to offset the capital costs:

    • Design, development and installation of automated battery replacement stations
    • Stocking dissimilar batteries.
    • Transportation and other logistics

    It would be pure speculation to estimate a cost per charge here, but the consumer would only be willing to bear a price commensurate with the price of gasoline. A rate marginally above current gasoline prices would be acceptable bearing in mind that the average 'swapper' would still be reaping the benefits of home, off-peak charging.

Whether in-garage charge, remote charge or remote replacement, every subscriber would require a battery pack. Even at $200 per kWh, a modest 50kWh pack would cost around $10,000 today. With 10% of entire battery inventory dedicated to swaps, the burden would be $1,000 per subscriber over the 3-5 year term or $25 a month.

 

Added all together on a monthly basis; $225 for the pack, $25 to support remote exchange and $20 for remote connections yields a cost approaching $300 per month per subscriber. Potentially acceptable on a large scale, but limited room for profit during the initial phases.

 

Obviously, REPs has found a comfortable solution that benefits both REPs and the consumer, otherwise none of this would really matter.

Other Streams

Just as cellular providers have leveraged their subscriber base with text messaging, broadband, etc, so might Remote Electricity Providers. Potential products would be GPS services, insurance and service contracts to name a few.

Long Term

Lithium carbonate and consequentially lithium salt can be extracted during the recycling process of lithium batteries. Over time, Remote Electricity Providers would own a large supply of Li-Ion cells in various stages of depletion. Should the hopes and aspirations of Remote Electricity Providers proponents turn to reality, Remote Electricity Providers could find themselves owning a major portion of the lithium produced. An enviable position indeed.

Technical

Street / Non Garage Parking

With 250 million passenger vehicles in the USA and only 70 million garages, even assuming all are two car garages, over 100 million vehicles are parked outside overnight. This has a duel impact:

1) How will REPs provide overnight connections for residential street parking

2) Will the electrical grid be affected by the lack or late availability of these connections considering that capacity and usage estimates for FEV's rely on overnight charging.

Interlocks.

I am confidant this has been addressed.

Removal of the power connection will recycle the connection procedure preventing a near parked car from using an extension adapter and stealing a charge off another's plan.

Note: The J1772 Spec provides a serial connection from charge spot to the vehicle to facilitate the tracking of car, wattage and plan usage. Additional methods to verify connections could be:

1) Sending signals on top of the DC charge.

2) Communicating via local wireless (Blue Tooth, etc.). This methodology opens the door for the creation of piracy devices. An adaptive encryption, such as in use with cable providers/ receivers, should be secure.

 

Will the connection be locked as the car is locked preventing spirited teens from disconnecting cars for fun ?

Mobile Charging / Replacement

A certain percentage of drivers will, undoubtedly, run out of charge on the road. The AAA / Roadside Assistance network will need to have the ability to recharge vehicles that died on the road. If access for battery replacement is under carriage only, a field swap would be unlikely.

Fast Charge Abilities

Being in the infancy of technology presents an abyss of unknowns. A personal concern is the development and price reduction of fast-charge batteries. It is not a large leap to go from charging large battery packs slowly to rapidly charging a series of hundreds or thousands of cells directly. Instead of having the bottle-neck of the surface area / conductivity of a few cathodes, having a thousand small cells with individual cathodes would produce a fast charge battery pack (Toshiba SCib for example) even if only to 90% capacity.

 

The impact is not the ability to be in a position to provide a fast charge, but the ability and cost of upgrading existing charging points to handle the current required for a fast-charge. 1500 amps at 480V for a five minute charge would require a bundle of three 4/0 wires, 35mm diameter per contact to conform to the National Electrical Code. In essence, the larger the connector now, the less cost later and the better ability to provide quicker charges.

 

Perhaps the intentions are to provide specialized fast-charge bays at the battery swap locations. This would make sense.

Battery Placement

The concept of a vehicle rolling over an exchange pit while the old battery is dropped out and a new battery is installed would be ideal for the consumer but a challenge for automakers.

 

My personal concept of replaceable batteries is to have brief case sized packs that would 'snap' in and out of docks potentially located anywhere around the car. This gives the auto designer the flexibility to determine the best place for the packs with regard to safety, performance, handling etc. Additionally, my personal experience with robotic machinery leads me to believe that robotic arms could locate, extract and replace battery packs located around the vehicle in a short time frame with low production cost. The only burden on car manufacturers would be to stay within certain guidelines of access.

 

Snap in packs would also allow 'topping-off' where only depleted packs would be replaced. They would also facilitate initial infra-structure roll-out in that battery pack swaps could be performed by technicians at existing 'lube stop' locations nationwide. A draft beer salesman would consider a five 150lb keg exchange an easy stop.

Marketing

Web Presence

Here are some stats (per Alexa and Quantcast) for one Remote Electricity Provider, BetterPlace.com:

20,000 visits per month

8% of visitors visit the forum

50% of visitors are from USA

Google Page Rank 6/10

1200 inbound links

Alexa rank of 125,000

Top search terms reaching site:

better place

project better place

betterplace

better place electric car

better place electric

In July, TeslaMotors.com peaked at 200,000 visitors. Although more splashy than BetterPlace, they do not have the capacity to touch the lives of the populace, as Remote Electricity Providers do.

 

Additionally, there does not appear to be a representatives responding to the questions of the forum visitors. A contact person responding to visitors would be beneficial to all (Matt Cutts of Google).

 

20 Something Ground Swell

Given that the Remote Electricity Provider concept would alter the way we transport ourselves into the future, who better than the twenties set to embrace and further the ideas? Without any specific data, it appears from some forum responses that the demographics of the Remote Electricity Provider sites leans towards the 30's early 40's set. Although Remote Electricity Providers do not actually manufacturer the vehicles, the stigma of an electric 'golf cart' can hamper the enthusiasm of a younger crowd.

Possibly a sponsorship and co-promotion with The National Electric Drag Racing Association would certainly catch the attention of the 20's male.

Savings Focus

As a guess, I would believe from some discussions that the majority of participants are interested in the environmental aspects of electric cars. The monetary and economic issues take a 'back seat' if in the car at all. Were the general, non-green, public to be aware of all the monetary savings they could enjoy with a mass produced electric car and the associated grid, they would be screaming to purchase one tomorrow.

Hydrogen Crowd

There is a tremendous amount of misinformation about alternate energy sources as applied to transportation. The focus on hydrogen as a source of stored energy to propel an automobile is, in my opinion, a large waste of time, energy and money. Until there is a mass-producible, cost-effective fuel cell and a method for efficiently converting water to hydrogen without massive CO2 emissions (reformation), there can be no hydrogen economy. Yet, all the major automobile manufacturers make media splashes with their latest hydrogen application concurrent with their own executives admitting that fuel cells are not, and will not, be available for mass production.

 

At some time, Remote Electricity Providers will hopefully have the clout to start dispelling these misconceptions at the expense of losing some hydrogen crowd interest but gaining the support of an under-informed general public.

Timing

This is a point where the electric car concept has an indisputable advantage over the competing technologies. The electric car and the supporting grid are both here today. When hydrogen fuel proponents talk about their hydrogen powered world, they speculate about the performance of future technology advances and then compare those results to today's electric car. When fuel cells become viable (doubtful), where will all-electric car technology be? A more equitable comparison of a future fuel cell car would be to an electric car with a 500 mile range running on a serial/parallel switchable array of nano lithium poly batteries weighing 300 pounds. And those batteries could be charged in 15 minutes with 50% green electricity. Given that statement, would the populace want to support a hydrogen car and fund a new national infra-structure?



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